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Myths used in marketing

There are a lot of myths about each field, aren’t there? Marketing is one of the necessary thing at any field and industry. So it has a bunch of myths and it duplicates by the time passes.

Simply, Marketing is all about Creating and delivering a value to the potential customer through product or services they need.

In this article we will bust 5 myths about marketing.

5 Myths about Marketing That You Should Know About

Marketing and Advertising Is The Same Thing 

Definitely, not. Marketing and advertising are completely different but integrated. In the act of marketing activities are included the promoting process.

While the terms are frequently used interchangeably, there are significant distinctions between marketing and advertising. If we want to define marketing in its most basic form, marketing is the process of recognizing consumer requirements and finding the best way to satisfy those needs. 

On the other hand, advertising is mainly about one process of marketing strategy. Advertising is the stage of communicating with your target markets and speaking to them differently depending on what part of the buyer cycle they are in. 

Your advertising strategy will help you explain, teach and promote your offerings to the right audience through a variety of means throughout these phases. Bringing up the rear, advertising is an aspect of successful marketing.

To delve a bit deeper into this topic, consider the distinctions between paid, owned, and earned media:

  1. Paid Media: When a corporation pays a publication to put marketing messages, this is referred to as paid media. Billboards, television and print advertisements, search engine ads, social media ads, and direct marketing or email are all examples of paid media.
  2. Owned Media: This form of media involves a corporation placing marketing communications through its own channels. Retail merchandising, websites and company blogs, brochures, business social accounts, and press releases are all examples of owned media.
  3. Earned media: consists of external messages about a firm from third-party players. Online reviews, newspaper or magazine articles, social media endorsements, customer demos, and other forms of external publicity are examples of earned media.

As previously said, advertising is generally restricted to paid media. The placement of messaging or branding in return for payment is inherent in the essence of advertising as a commercial operation. In other words, when a company advertises, there is usually a cost associated with it.

Effective marketing techniques, on the other hand, may have an impact on paid, owned, and earned media. Marketing regulates how a company advertises in paid media by successfully recognizing consumer desires and requirements and assessing the best method to satisfy them. 

Marketing includes regulating how a company communicates via owned media, as well as how it engages with people via earned media.

Everyone Is Your Customer

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t”

– Seth Godin

If you take everyone as your customer, you will lose. Segmentation and targeting are making you more specific in resources, money, and time. This requires thorough market research but it pays off in the end.

Market segmentation means dividing a large market of potential customers into clearly identifiable segments. 

Segmentation is 4 types:

  1. Geographic: based on land, rural or metropolitan area.
  2. Demographic: based on age, gender, income, occupation, education, nationality.
  3. Psychographic: based on social status, lifestyle type, and personality type.
  4. Behavioral: based on the intensity of product use, brand loyalty, user behaviors, price sensitivity, and technology adoption.

Segmentations facilitate the process of understanding the customer needs and wants of the companies. This increases your chances of carrying out a successful viral marketing campaign on social media by dedicating your marketing efforts to the right people.

Writing Quality Content Is Enough

Marketing is a complete cycle and shortening it to just content is completely wrong. It seems like a building with 4 levels. If you poorly build one of them it would collapse.

This cycle includes:

  1. Researching the customer needs and what are their preferences to put an accurate strategy that meets the business objectives. 
  2. Use the collective data to create the content in order to deliver the message you need to communicate to your customer in a suitable way.
  3. The artwork and designs show the meanings of the content.
  4. Follow up on the results of your plan to make the enhancements.

So, in the end, you discover that it is a complete cycle, not just good content.

You Don’t Need a Marketing Plan

Marketing plans are not only for large companies. This myth specifically will be busted in an inverse way. Let us imagine what will happen if you don’t have a marketing plan, what are the potential consequences? 

  • Budget Problems

If you don’t have a plan you may find yourself with a number of ads and you will overpay for weak advertising.

  • Poor Traffic

That your brand doesn’t attract the minimum number of customers.

  • Wrong Feedback

You will not be able to track and assess which one of your methodologies is the best.

Good Advertising Can Make People Buy Anything

Advertising is not the whole thing. You may make the best campaigns to go viral but in the real market, you don’t make sales as you imagine. 

It’s like an equation where you have an advantage value and you communicate it with the best advertising way taking into consideration the other marketing factors you will succeed. 

To sum up, everything you hear about and feel like “it’s common and viral” you should read, search and know deeply about it. Don‘t take something as a belief before you think about it.

In case you’re looking for a marketing and advertising agency to help you with your marketing campaign, contact S&M Solutions ! We care about executing a campaign that suits your marketing mix in the most professional and creative way possible.

Related Questions

What Are The Main Types of Advertising?

Here are the main types of advertising:

  1. Social media advertising.
  2. Paid search advertising.
  3. Broadcast advertising.
  4. Print advertising.
  5. Native advertising.
  6. Display advertising.
  7. Outdoor advertising (billboards).

What Do We Mean by Marketing Mix?

The marketing mix, also called the 4 Ps of Marketing, refers to the set of actions, or techniques, that a firm does to sell its brand or product. A basic marketing mix consists of the four Ps: product, price, promotion, and place. 

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