Snapchat is one of the most popular social media platforms among youth; it has 218 billion active users per day!
It may not have the highest user numbers like Facebook and Instagram. Still, you can use it in your digital marketing plan to target new segments, especially the younger segments, because most Snapchat users are less than 34 years old.
In addition to a large user base, engagement rates are off the charts. People open the app 30 times per day on average, at least for 30 minutes and over 75 percent of 13 to 34-year-olds in the United States use it. Every day, over 5 billion Snaps are produced by daily active users.
There is no doubt that Snapchat has enormous potential in terms of numbers and engagement; thus, why aren’t you seeing results from the platform?
Snapchat has different types of ads, and they vary with your business objectives, but unfortunately, Snapchat doesn’t fit all brands. This article will discuss more about the different types of ads on Snapchat and their marketing purpose!
Why Should You Use Snapchat in Your Social Media Marketing?
Snapchat really appeals to two of the most powerful generations today; millennials and Gen Z! You’re lucky if they fall into your demographics because influencing them has never been easier or more traceable.
Between these two generations, Snapchat has almost $1 trillion in direct spending power. With one-third of consumers more inclined to make purchases on their phones, it’s a platform worth investigating further.
- Explore new markets
While Instagram marketing has a greater reach, with over 500 million people viewing Stories every day, advertising on a smaller social network such as Snapchat still has an edge.
Advertising on well-known platforms such as Facebook or Instagram might be more expensive. You must compete for the consumer’s attention with other brands. Snapchat’s ad income is predicted to reach $2.62 billion by the end of 2021, while Instagram’s is projected to be $18.16 billion.
Having said that, Snapchat for business has the potential to be a thrilling unexplored advertising avenue for your company.
- Accurate targeting
You may target users based on their demographics using Snapchat data. You may target people depending on their interests and actions both online and offline. Using your own data to target Snapchatters is another possibility.
Businesses wanting to reach a younger audience might consider Snapchat, where 84 percent of users are under the age of 35. Furthermore, 70% of Snapchat users are female.
As a result, this might work in your favor. If your products or services do not appeal to young people or women, this may not be the option for you.
- Perfect for retail
Snapchat advertising has shown to be effective in the retail industry. Snapchat users are 60% more likely to buy on the spur of the moment, and 46% message businesses after completing a purchase. The site also includes interactive AR elements such as virtual “try on” enabling viewers to test out goods such as cosmetics.
Snapchat also has a partnership with Amazon. When a user sees a product they like, they just aim their cameras at the barcode or product and long press on the camera screen.
Snapchat will then display a card including a link to the item on Amazon. The software has developed one of the quickest methods to purchase online and is a leader in augmented reality e-commerce.
Types of Snapchat ads
Understanding how to use Snapchat advertisements is quickly becoming a must-have skill for retail businesses’ social media campaigns. And if you want to get more interaction on your Snapchat account, you’ll almost certainly have to pay to play.
Here are the types of Snapchat ads you can use in 2021. Learning more about the types gives you a wide variety of ideas on how to use each one in your business’ favors.
Top Snap Ads
These ads are the standard snap ads on Snapchat. You can display one piece of content like GIFs, photos, or videos to your audience as they view the Snapchat story. You can use these ads to raise your brand awareness or to promote events or sales.
It’s the same as Top snap ads, but you can add a Call To Action (CTA) button. These ads help you increase your website traffic. When users swipe up on the ad, be it an image or video, it will take them directly to your website without leaving Snapchat.
App Install Ads
If you want to increase your app downloads, this ad is the most suitable for your purpose!
With the (swipe up) feature, users can download your app without leaving Snapchat by taking them directly to the landing page in-app store.
These ads are made to help get users back to your app once they’ve left by using engaging content like videos and images, etc.
Long-form video ads
These ads are concerned with long content like trailers or short films; the audience will see 10 seconds of a video, and to complete it, they can swipe up.
You can add funny and exciting filter ads that appear to your audience. You can use these filters to try new looks or simply have fun with your friends.
This type of Snapchat ad is unique because it’s more specific. You can target users in a particular area and time by using these ads to promote your local event.
Augmented Reality lenses are the most used feature on Snapchat; you can use them in marketing to your brand by designing a Snapchat lens to reflect on your brand.
What is Snapchat Ads Manager?
Ads manager is a service provided by Snapchat for Business to allow you to monitor and evaluate your ads performance. It allows you to create a Snapchat ad, run campaigns, analyze performance, and optimize toward your goals all in one location.
How Much Do Ads Cost on Snapchat?
The cost of running advertising on Snapchat begins at $5 per day. Advertisers may establish a daily and lifetime budget that works for them and change it as needed. Snapchat provides tools like Snap Publisher that allow you to design and edit advertising in minutes.
Snapchat costs per 1,000 impressions (CPM), but it also provides goal-based bidding, which allows you to tailor the campaign for a specific action that Snapchatters will do, such as making a purchase or installing an app.
The cost of Snapchat advertisements varies based on a variety of factors, including:
- The goal of advertising
- Budget Campaign Timeline
- Bid target Bid amount
Finally, You can use many different ads in your brand marketing; Snapchat provides you with new audience segments. Probably you won’t find them on Facebook or Instagram.
We can’t compare Facebook and Instagram advertising revenue with Snapchat, but it’s a refreshing experience to have a presence in such an engaging social media platform; after all, there are always new updates on social media, who knows!
Contact Us and let us help you with Snapchat ads with our talented Social Media Team. Learn more about our social marketing services today!
Learn more about our social marketing services at S&M Solution