How many types of digital marketing?

Digital marketing is now one of the vital parts of the growth of any business, therefore we will learn about its different types and common mistakes. How many types of digital marketing?

Before we start let’s first show you why you should use digital marketing, what is the importance of digital marketing for small businesses?

Well, through digital marketing, you can easily build brand awareness and connect with your targeted audience. you can reach your customers anytime and everywhere. Use social media to get people to know you, ask for their opinion on your service or product, and make them feel they are being heard. Not many businesses do that even though that’s what the customer truly wants.

With its help, your Conversion Rate will increase. Conversion rate refers to the number of people who visit your website and do the required action like buying a product. You can also define your targeted audience and target them easily. Those are just a few things that you will get out of digital marketing. Most of the new companies flourish and are now known worldwide due to it. Just to remind you, you could always hire a Digital Marketing Agency to do all the work, don’t do everything on your own.

Are you interested now to find out more about digital marketing? Let’s get started then.

What is meant by digital marketing?

Digital marketing refers to the use of the internet and technology to reach customers online.

In the past marketing was done through traditional methods. But when technology evolved and the internet appeared, a new marketing method came to light, using technology that wasn’t there in the past to reach more customers easily.

Digital marketing includes email, social media, search engine optimization, Pay-per-Click, Content Marketing, Email Marketing, Affiliate Marketing, and the list goes on.

Just make sure to add visuals. Images and visuals in general catch the eyes of the readers, no one likes to read content with no images or videos. Even if the content is really attractive and full of important information, they will feel bored. So be sure to always add visuals.

 

How many types of online marketing?

There are up to 12 types of digital marketing and they are divided into:

1. Content Marketing
2. SEO (Search Engine Optimization)
3. SMM (Social Media Marketing)
4. Paid Advertising
5. Email marketing
6. Instant Message Marketing
7. Affiliate Marketing
8. Influence Marketing
9. Mobile Marketing
10. Video Marketing
11. Audio Marketing
12. Virtual Reality Marketing

 

What are the 7 different types of digital marketing?

Now let’s discuss some of the important types of digital marketing and their advantages and disadvantages.

1.     Content Marketing.

Marketing through content refers to the use of any helping materials to guide the user. Like how to videos or screenshots, valuable information and materials, blogs, and any way to provide the customer with the information they need.

It’s a way to see what your customers need and provide them with, connect with them and make them feel that you care about their opinion. This method will increase your website leads and increase sales.  

However, be sure to define your audience, and publish for your targeted audience regularly. But not any content, valuable content that answers their needs. This way you will increase your brand awareness, and people will come to you whenever they need answers.   

 

Advantages:

•       You can do it on your own without any additional cost.
•       Help you inspire your audience and gain their trust.
•       Gain leads and increases sales.

Disadvantages:

High competition.

Takes time to rank in search engine results pages for your targeted keywords.

The content must be of high quality that is valuable to your customers.

 

2.     Search Engine Optimization.

This method of digital marketing is called SEO for short. It is the way used to provide content that meets all the requirements of search engines to rank on search engine results pages (SERP). It needs strategies and proficiency to master it.

If your content doesn’t meet the requirements or if it meets all requirements but people don’t like your website will not rank. Search engines like google use algorithms to see if the content you provide is relevant to the keyword people search for or not. To use SEO right, you must adjust to changes regularly.

It sounds like a difficult thing to do but if you do it right your website will rank and brings you more traffic.

Advantages.

•       Builds Brand awareness and visibility.
•       Doesn’t cost much compared to other digital marketing techniques.

Disadvantages.

SEO depends on the quality of the content you provide.

Google algorithms change rapidly.

You must be patient because it takes time to see results.

 

3.     pay-per-Click marketing.

You must have seen search results with the word “ad” beside the URL of the website before when searching for something. These ads are what is called pay-per-click marketing. They are also called Search engine marketing, or SEM for short.

They are paid advertisements that appear at the top of the SERP with the word “ad” beside the URL of the website. How much will it cost?  It depends on the number of people who click the link, therefore it’s called “pay-per-click.”

Advantages.

•        A faster way to get a high rank in search engine results.
•       Saves time.

Disadvantages.

•       Expensive method.
•       Most people don’t trust ads and they prefer to click on natural search results.

 

4.     Social Media Marketing

Social media marketing is all about reaching your new customers through social media channels. That’s why you should have a marketing strategy.

Social Media Marketing is an effective marketing tool, and it’s easy to use and reach new customers as more than 2.8 billion people are using social media platforms. It increases the level of engagement and brand awareness.

With the different channels and social media platforms, you can easily engage and communicate with customers and build brand awareness.

There are two things to keep in mind when you use social media marketing, and they are relevant to content and consistency. Use attractive images and captions to encourage people to like and comment on your posts or even share them. Don’t make all the posts only for promotion try to balance them with entertainment.

How to use social media? You could participate in popular hashtags, Join the conversations regarding popular and new hashtags on social media. Find what’s trending and use it to let people know about your company. Use the weekly hashtags to find a creative idea to market your business. 

Another amazing and creative marketing Idea is to host a contest on your social media websites. Encourage your followers to share their favorite related photographs. However, you should make clear rules and instructions like tagging your page in their post, using a hashtag you provide them with, talk about the prizes that they receive when they win.

Advantages.

• High conversion rates.
• Easily communicate and connect with your customers.
• Easily shared with others, and reach more people faster.
• Social media platforms like Facebook allow you to target specific customers and help you reach them.

Disadvantages.

• There are too many updates and changes in the algorithms, which requires you to be equipped all the time to meet the requirements.
• Posting on social media needs strategies and tactics to be effective, and you must post regularly.

 

5.     Affiliate and Influencer Marketing.

This type of digital marketing helps you reach more customers. When you use this type of marketing you will reach the audience of a famous person through him. Therefore, you must choose one that people trust. When the person shares the link to your website his followers will click it, and more traffic will come to your site. Whenever someone clicks the link or a sale is done the influencer will be paid for it. So it’s a win for both sides.

Advantages.

You reach the followers and audience of the influencer which increases your website traffic instantly.

Finding a famous and trustworthy influencer helps you increase your sales and traffic faster.

Disadvantages.

It’s hard to choose the right influencer that will market for your brand. Because if you choose the wrong person, you will lose money.

It must be a trusted influencer, not just any famous one.  

 

6.     Video Marketing.

Many people like to watch videos instead of reading, so using videos as part of your marketing strategy is important. More than 87% of marketers say that using videos in marketing has a better ROI.

 

7.     Email Marketing.

One of the marketing types is email marketing, this type has many advantages, and disadvantages if you use it in the wrong way.

Email disadvantages include:

1.     Competition: people get many emails from many companies every day.
2.     Brand Damage: if you send too many emails to the same person you will end up in the spam list.

Using it correctly will help you gain achieve brand awareness and generate more traffic to your product or service.

Email marketing connects brands to leads, prospects, and customers via email. Email campaigns can be used to increase brand awareness, generate traffic to other channels, promote products or services, or nurture leads toward a purchase.

 

How can I do digital marketing?

To make a profit and achieve your goals with digital marketing you must be careful and make plans. Without a strategy, you’re walking blind in a wide world. Keep up with the trends and technology, connect with customers and set achievable goals.

Here is how you can achieve your goals and do digital marketing right.

1.     Be flexible and adapt to updates.

The key to success is to always keep up with changes that happen around you, don’t sit still and wait for results. Digital marketing tools are changing and increasing every day and you must find what suits your business and use them to thrive.

 2.     Set your objectives.

Your objectives must be measurable, achievable, specific, relevant, and Time-bounded. And they must meet your digital marketing plans. Don’t set impossible goals like reaching all the people around the world. An objective like that is impossible, you should define your targeted audience, their age, where they live, and so.

 3.     Execute.

After setting your goals and objectives it’s time to execute and get results. Follow the plan and schedule you made so that you can collect the information you need and measure your performance. See if there is anything that needs fixing or adjustment, collect customer’s feedback, and fix any problems right away.

 4.     Be creative.

When you start planning and setting the strategy be creative, and find a creative way to capture your customer’s interest. And make them unable to buy from your competitors, find out the best way to reach them, and make them feel that they are being heard.  

For example, you could add images and videos to the content. Make your website user-friendly so that they can reach what they want easily. And use the best channels to reach them effectively.

5.     Collect, measure, track, and analyze data.

It’s important to collect all the data you need to know more about your targeted customers and what they need. Through the data and information, you collect you will find out the best ways to reach your customers and provide them with what they truly need. Which will help you overcome your competitors.

 6.     Stay connected with your audience.

When you communicate with your audience and answer their questions, they will trust you. Also, with time they will share your website with their friends and family. That’s why you shouldn’t underestimate this step as it has a high impact on your success.

What’s an example of digital marketing?

One good example of marketing is APPLE’s marketing campaign for their new phone. They used social media to ask their users to share the best shots they took with their phones under the hashtag #shotoniPhone.

Many users answered that request and it was a very successful digital marketing campaign. But what did they want from this campaign? They wanted to show the quality and clarity of Apple’s camera.

 

What does digital marketing include?

Digital marketing includes the use of technology and the internet to reach customers anytime anywhere.

And there are many types of digital marketing including:

1. Content Marketing
2. Search Engine Optimization
3. Social Media Marketing
4. Paid Advertising
5. Email marketing

The last thing to be clear, there are some things that you should be aware of, so, what are common mistakes in digital marketing?

•   Doing everything on your own.

Some business owners think they can do everything on their own, however, this won’t work out, when you try doing everything on your own it will turn into a disaster. You will forget to post regularly on social media platforms, you won’t be able to interact with customers and answer their questions and comments, that’s just an idea of what might happen; therefore, you need a social media manager to engage with customers and turn leads into customers, and reaching more people.

You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn why you need a social media manager.

•   Neglecting your website SEO.

For people to find your website you should use suitable keywords, and enhance the SEO of your content to get a higher rank in search engines. Search for related keywords to the topic that has high search volume, and low competition to rank easily. Then measure the success of each keyword and see which one gave you more traffic, this plays a big role in digital marketing, and neglecting it will be a mistake.

•   Not defining the audience.

Knowing your target audience will make it much easier for you to make your marketing strategies, make the right strategy, and use the social media channel that they are more likely to use. Instead of spending your money on meaningless strategies to attract any customer.

Defining your customers will help you know who your customers are and upon which you can make the right marketing strategy that will definitely work.

Think of it like advertising your product to the customers who need to buy your product, those are the people that will most probably be willing to buy what you offer.

For example, if you sell women’s shoes, your target audience will be women. So instead of advertising your product to everyone you better limit the advertising to reach your potential consumers directly. This way you will gain more money.

 

Conclusion.

Digital marketing refers to the use of the internet and technology to reach customers online.

In the past marketing was done through traditional methods. But when technology evolved and the internet appeared, a new marketing method came to light, using technology that wasn’t there in the past to reach more customers easily.

The different types of Digital marketing include:

1. Content Marketing
2. SEO (Search Engine Optimization)
3. SMM (Social Media Marketing)
4. Paid Advertising
5. Email marketing
6. Instant Message Marketing
7. Affiliate Marketing
8. Influence Marketing
9. Mobile Marketing
10. Video Marketing
11. Audio Marketing
12. Virtual Reality Marketing

 

Digital marketing is important for small businesses because of the following:

Through digital marketing, you can easily build brand awareness and connect with your targeted audience. You can reach your customers anytime and everywhere. Use social media to get people to know you, ask for their opinion on your service or product, and make them feel they are being heard. Not many businesses do that even though that’s what the customer truly wants.

With its help, your Conversion Rate will increase. Conversion rate refers to the number of people who visit your website and do the required action like buying a product. You can also define your targeted audience and target them easily. Those are just a few things that you will get out of digital marketing. Most of the new companies flourish and are now known worldwide due to it. 

We also discussed 7 different types of digital marketing in detail with their advantages and disadvantages, and they are:

1.       Content Marketing.
2.       Search Engine Optimization.
3.       Pay-per-click marketing.
4.       Social Media Marketing
5.       Affiliate and Influencer Marketing.
6.       Video Marketing.
7.       Email Marketing.

 

We told you how to use digital marketing effectively with some tips and in the end, we talked about the famous mistakes most marketers fall in.

That’s the end of today’s article, I hope you found it useful, and for information or if you have any questions visit our website S&Msolutions.com.