A lot of studies have shown that traffic and business produced by LinkedIn have the greatest conversion rate of any social media site. LinkedIn is the clear winner when compared to the typical contenders, Twitter and Facebook.
This post is all about how to use LinkedIn for business development by integrating it into your marketing activities. Keep reading to know more.
What Is Linkedin Marketing?
LinkedIn marketing is the practice of utilizing LinkedIn to connect with people, create leads, raise brand recognition, develop business ties and collaborations, distribute content, and drive traffic to your website.
How to Use Linkedin for Business Marketing
Because of its effectiveness in building professional networks, LinkedIn is now an essential component of many successful businesses’ marketing strategies. When you use LinkedIn to advertise your company, you have access to a variety of valuable tools such as analytics, connections, and brand-building, to mention a few.
9 Steps to use linkedin in marketing
Create a professional page
Prospective consumers should be able to learn more about your company and its employees, as well as interact with relevant information, on your page. Exclude the irrelevant information to make it look more professional.
Optimize your page
A well-optimized Company Page can assist you in increasing insight among those looking for what your company has to offer.
Include keywords and phrases that potential buyers could use to find your goods or service. Include them in the overview of the About tab, so that they clearly convey who you are and what you do.
Include relevant content and share often. The more regularly you post engaging material with your followers, the higher your Page will show in search results.
Add a link to your page. Links are critical for increasing your ranking in search engines. A simple way to win here is to provide a link to your Page on your website. Also, make sure that workers’ LinkedIn accounts are up to date.
Define your audience
Targeting is essential when it comes to boosting awareness or generating leads. It is easy to identify your audience once you know what you want to achieve.
If your firm provides a social media productivity tool, your objective may be to increase brand recognition among LinkedIn users with job titles such as “social media manager” or “social media lead.” Better-defined audiences result in more effective lead generating.
Increase your followers
Your updates show directly in the LinkedIn feed of a following. With each update, a large following will provide you with a relevant audience. There are a few important things you can do right now to begin increasing your following.
Add a “Follow” button to your website or blog. You may also start inviting your LinkedIn acquaintances to follow your LinkedIn Page. To increase organic reach, inform your staff about your most essential Page updates. Emails, newsletters, and blog entries may all be used to promote your Company Page.
Use engaging content
While it may be tempting to sell your audience on the benefits of the products or service, “sales” material usually will not do well on LinkedIn. A new concept is something that LinkedIn users find appealing. One of the most effective methods to build your audience is to provide thought leadership material on your Company Page.
Naturally, you will want to post and promote your own material, but sharing interesting and informative information from others is also a smart idea.
Use visual content
When appropriate, rich material such as audio, video, and explanatory graphics should be incorporated into your posts. When using these richer forms, be sure to add the required meta tags to assist Google in understanding. Google cannot understand the meaning of images or videos.
Here are a few tips to consider:
- Custom picture collages (3-4 photos in a single post) work exceptionally well.
- Documents such as PDFs and PowerPoints may highlight what makes your brand special.
- Videos should be about 1-2 minutes long and should grab the viewer’s interest within the first few seconds. Subtitles should be included for those who prefer to view without sound.
- On LinkedIn, live video produces 24 times the number of comments as ordinary video.
Take advantage of sponsored content
Using Sponsored Content, you may boost your content right in your audience’s stream. Increase your follower base by bringing your updates in front of more people. Use LinkedIn’s advanced targeting to reach the appropriate people.
Use Direct Sponsored Content to test message variants. Conversion monitoring allows you to track the number of leads generated by your advertising.
Create Linkedin ad campaigns
On LinkedIn, you may conduct a self-service ad campaign utilizing Sponsored Content, Message Ads, Dynamic Ads, or Text Ads, all powered by Campaign Manager, LinkedIn’s all-in-one advertising platform.
Campaign Manager allows you to create a budget, pick targets (clicks vs. impressions), and have total control over the timeframe of your campaign. Furthermore, the platform contains a number of tools that are intended to assist you in meeting your advertising objectives.
On LinkedIn, there are numerous ways to delve further into your target audience’s preferences and behaviors.
LinkedIn Page statistics, as well as metrics for posting on LinkedIn, are available for monitoring and enhancing the performance of your LinkedIn Page. With the assistance of your LinkedIn Campaign Manager, you can enhance the success of your sponsored campaigns.
The Importance of Using Linkedin in Marketing
According to marketing professionals, LinkedIn has risen from the crowd as an essential and effective business tool for any organization wanting to put time and effort into it.
LinkedIn, when used appropriately, may help brands generate leads and promote their businesses through both social updates and business-to-business conversations.
Because LinkedIn is the most popular platform among business owners, having a solid LinkedIn marketing plan is a vital element of contemporary business tactics.
Here are a few reasons incorporating LinkedIn in your plan can be beneficial, especially LinkedIn marketing strategy for small businesses:
LinkedIn is more useful for business-to-business communication.
In general, LinkedIn is more important than other social media platforms. According to a 2015 survey, LinkedIn has eclipsed Facebook as the preferred medium for business-to-business (B2B) communications.
According to statistics, 41 percent of business-to-business marketers chose LinkedIn as their favorite medium for conducting business. In comparison, 21% of business-to-business clients chose LinkedIn as their favorite social networking site.
LinkedIn provides your brand with a larger audience and better visibility.
A fully finished and well-filled LinkedIn business page is a wonderful method to guarantee that your page is thoroughly optimized and helps your page rank better on Google’s search rankings.
We recommend that your company invest in employing relevant and very well keywords and connecting pages of content to enhance your chances of ranking well.
If you make sure that your material is relevant and consistent, and that your LinkedIn profile is comprehensive and represents your brand, your company will appear at the top of search results pages.
Linkedin generates more business leads
Despite the fact that it is underutilized by many organizations and may undergo some modifications in the coming years, We believe that LinkedIn will be the medium for all future business to business (B2B) lead generation.
LinkedIn is an excellent tool for lead creation and B2B online connection. You can boost your conversion rates and grow your company into a well-known brand by implementing an efficient internet marketing plan.
Although Facebook remains the most popular social media site overall, LinkedIn may provide your company with a more focused approach and a more personalized experience.
Contact us right away if you’re having issues with social media marketing and learn more about S&M Solutions’ social media marketing services.