In this article, we will learn about the different types of campaigns in Google, and how to effectively use them, let’s get started.
Before you start choosing the type of campaign you should first define your goal, what is the goal of the campaign? Then based on your answer you will choose the types of campaigns on Google you need.
How many campaigns are there in Google Ads?
There are nine types of campaigns in Google Ads.
Types of google ads campaigns.
Now let’s learn about the different types of Google campaigns.
1- Search campaigns.
This type of campaign depends on text ads, when someone is searching for a product or service in Google your product/service will appear in their search results. You will get higher traffic, and leads and increase your sales. This type of campaign target only the people who are searching for your product or service, so it’s more specific.
2- Display campaigns:
What interest people more than visuals? this type of campaign helps you reach people through visual ads, your ad will appear on websites, apps, YouTube, and anything that belongs to Google. Which in return will drive more traffic to your website and help you achieve your marketing objectives. This type also shows ads to people who have visited your website before, this gives you a better chance to increase your sales.
3- Video campaigns:
From its name, this type of google campaign shows your video ad on YouTube and other websites. It will help you gain people’s awareness of your brand, or increase your traffic.
4- Shopping campaigns:
This is a product listing that appears on search results and Google shopping. Shopping campaigns are perfect for Retail marketing, they will drive more traffic to your online store and increase your sales.
5- App campaigns:
If you developed an app and you want people to know it and start using it then the google App campaign is the right one for you. Google will find users who are interested in your App and increase your sales by showing your ad on search engine results, YouTube, the play store, websites, and so on.
6- Local campaigns:
If you have a store and you want people to come and buy from you then you better choose Google Local campaigns. Your ads will appear in searches, Google maps, and YouTube.
7- Smart campaigns: Automate your campaigns
All you will do is enter your business information and create a few ads and Google will find you the best way to target your audience and save you time while increasing your sales.
8- Performance Max campaigns:
Performance Max campaigns will deliver you more conversions by showing your ads across the different channels using smart bidding.
How do I make a Google campaign?
First of all, before you start making your campaign set your goals and objective. By knowing your objective and goal from the campaign you will be able to easily choose the best Google campaign that will help you meet your goals and reach your audience.
Here’s how to make your campaign:
1- Make your Google ads account if you don’t have one, if you already have an account then sign in.
2- Click on the menu and choose Campaigns.
3- Click on the plus button and choose “new campaign”.
4- Select your advertising objective.
5- Scroll down and set your conversion goals then click Continue.
6- If you want to add another goal then click on “Add another goal” if you want to remove a goal then click on the “delete” button.
7- Choose the type of campaign you want and click Continue.
When you select the campaign type keep in mind your goals and objective because the type you choose will determine where to show your ads so that customers find you. if you have entered your goal then Google will suggest the best type of campaign that suits your goal.
8- Choose the type of campaign you want and click Continue.
9- Select the settings, set up ad groups, and create your ads.
What is the difference between a Google ad and a campaign?
Campaigns control the goal and budget, while ads control the bids/CPC, audience/targeting, placement, and delivery options to find your targeted audience.
Is Google Ads campaign free?
No, google ads are not free, unless you’re using them to find keywords then it will be free.
Why use google ads?
Here’s why you should use Google ads:
1- Target your audience.
Google ads allow you to choose the channels you want your ads to appear on so that you get higher traffic and reach more people. Not just that, it will target the people who are interested in your service or product and show the ads to them.
With Google ads, you can target a specific group of people that are best for your marketing campaign. Here are some of the choices you have:
Keyword targeting: use words or phrases that are relevant to your product or service to target more people and show your ads to them.
Age, location, and language: you can choose the age, geographic location, and language of your targeted customers.
Days, times, and frequency: you can choose when your ad appears and how many times it appears.
Devices to show on: you can choose whether you want your ad to show on all devices, or choose specific devices.
Control your costs: google gives you control over your budget and how you spend your money.
What’s a key benefit of a well-managed Google Search ads campaign?
1- Google ads allow you to choose the channels you want your ads to appear on so that you get higher traffic and reach more people. Not just that, it will target the people who are interested in your service or product and show the ads to them.
2- With Google ads, you can target a specific group of people that are best for your marketing campaign.
3- Measure your success: google ads shows you how many times people clicked your ad and if they did any purchase or not. And when you see which ad got more clicks and which one didn’t this will help determine where to invest your money to get higher sales and traffic.
What are campaigns in Google Ads?
Google ads campaigns consist of a set of ads, keywords, and bids that are used to drive more traffic and gain more leads to your service or product by showing your ads on different channels according to the type of campaign you choose. And you can control who sees your ads through the following:
- Keyword targeting: use words or phrases that are relevant to your product or service to target more people and show your ads to them.
- Age, location, and language: you can choose the age, geographic location, and language of your targeted customers.
- Days, times, and frequency: you can choose when your ad appears and how many times it appears.
- Devices to show on: you can choose whether you want your ad to show on all devices, or choose specific devices.
- Control your costs: google gives you control over your budget and how you spend your money.
Are Google Ads Campaigns Expensive?
The cost of running a Google Ads campaign can vary based on different factors, such as the level of competition for specific keywords and the geographic location of the targeted audience. However, managing a campaign efficiently can prevent it from being expensive.
Google Ads campaigns operate on a bidding system, where advertisers bid on particular keywords to showcase their ads to prospective customers. The cost per click (CPC) can be high if there is intense competition for particular keywords. The quality score of an ad, the relevance of the ad to the search query, and the landing page experience are some of the factors that can impact the cost of a campaign. Although, it’s important to note that the cost of a Google Ads campaign doesn’t always indicate its efficacy.
With proper planning, targeting the right audience, and continuously refining ad copy and targeting, it’s possible to run a successful campaign within a budget and achieve a good return on investment (ROI).