In this article, we will take about how to be creative in marketing, its different types, and some creative ideas that could help you.
What is creativity in marketing?
The meaning of creative marketing is to use the traditional aspects to come up with a way that attracts people. For example, you could create a campaign that includes talents, music, art, and so on. The most important thing is to make a campaign that aligns with your brand.
What are the 4 ways of marketing?
1- content marketing:
Content marketing is all about putting what your company offers to the crowd in words that answers their needs and attract them. Show the customer that you care.
Content marketing is defined as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
What is the importance of content?
Writing great content that reaches the customer’s heart helps build trust and loyalty. The best content marketing is what is made to give the customer the answers they need and show them that you care and that they deserve more.
Customers appreciate good content which will drive more audience to your website and let them know about the products you offer.
Content marketing generates 3 times more leads the traditional marketing and increases the traffic load.
- Your audience will spend more time on your website:
Good content gives a better user experience that will attract more customers to your website and ensure you that they will keep visiting it more in the future. Creating great content will make people aware of your brand and leave them a good impression.
- Gives you better traction on social media:
To reach your customers and increase your followers you do that via social media, but the important part to do so is to make trendy content, so make content with high quality and see how your audience interacts with your posts.
- Gain your audience’s trust:
Writing reliable content that your customers need helps you build a strong relationship with your audience. Always write contents that answer their needs and questions, interact with them whenever they need your help and you will gain their trust.
2- SEO Marketing.
SEO (search engine optimization). In short, it is the process of delivering your business website to your potential customers. SEO improves your website and increases its visibility. So, SEO for small businesses is like a free ticket to success. Whenever someone is searching for a product that your business offers, your page will hop up in the top results. Higher viewing means higher traffic hence increasing your business customers.
To achieve SEO success you must understand its concepts, so here they are:
1- The first criterion of SEO marketing is Links:
To rank, your page must have links, and by saying that we don’t mean that you go and add as many links as you can. That will harm your website, what we mean is that you add relevant links to the content of your website. Or add some links at the bottom of your page that shows the customers where to go next, or what is the next step that will give answers to their questions.
Link is a major factor that will make your website Rank so pay attention to them.
2- Content as creative marketing:
To rank, you should write helpful content, content that answers what the customers want. This is also one of the search engine ranking factors.
Also, you should make content consistently to show search engines that your website is active. But how will Google know that your content is useful? By measuring the time people spend on your website. If you are offering useful and relevant content the reader will keep reading which means that they will spend more time on your website.
Remember useful and relevant content is the key, it is still important to target keywords but in an effective way and in their context. Don’t just throw random keywords and wait for your website to shine because it won’t.
3- Meta Descriptions and Headlines are one of the Concepts of SEO and the first thing that attracts the reader:
Headlines and Meta description is what represents your page in search engine results, it is the first impression that people take about your website. So you need to pay attention to them, and write an attractive headline, something that grapes the reader’s interest. Thus it’s important to keep that in mind when preparing your marketing strategy.
Regarding Meta description, you should give a hint in it on what your article provides to the reader.
One important ranking factor is called click-through rate (CTR). What does it mean? It is a comparison between the number of people who clicked the link and how many people saw it in search results.
If the number of people clicking your link is low then your ranking on search engines will drop to the ground.
Headlines and Meta descriptions are the main players here, they are the ones that represent your page and the information it offers.
So make a headline that attracts the reader and at the same time contains your focus keyword and is optimized for SEO.
4- Making your website User friendly is an effective marketing tool:
To make people love your website you need to put in mind what they care about and what they don’t.
What people care about is having the information they want fast and easily. So here is what you should do:
- Increase the speed of your website:
When you open a site you want it to load fast, not to wait for a long time until you see what the site offers. Or you will simply leave, because why would I stay on a slow website if I have other dozens of web pages offering the same thing? So having a fast website is one of the SEO keys to rank and to effective marketing.
How do you make your website fast? Use images of small size, because large images take a lot of time to load.
- Keep your website easy to deal with:
Don’t make a complicated site that when people open get confused and don’t understand what to do. They need a simple website that offers them the information they need without having to look all over the place for it.
- Limit ads.
Let’s face it ads are annoying, when you open a website and you find many ads that pop up in your face you will get angry and leave. Ads shouldn’t take more than 30 percent of the vertical spaces on your website.
When you open from the mobile ads will be really difficult to close them so they need to be limited or else you will lose your rank on search engines.
5- Mobile SEO:
This is a very important factor, as Google announced the following:
“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
Currently, google analyzes the speed of your website according to the desktop but in the future, it will be decided according to the mobile. That’s why you should consider this in your marketing strategy.
Most people use their mobiles nowadays no one searches from desktops anymore. And Google announced that over the past years, most of the searches were from mobiles.
So how to have a mobile-friendly SEO? Take Google’s mobile-friendly test. Just take a copy of your website URL and paste it, then wait for a second and you will have your result. If your website didn’t succeed Google will tell you what the problem is.
3- Social media marketing:
Social media marketing management is all about reaching your new customers through social media channels. That’s why you should have a marketing strategy.
Social Media Marketing is an effective marketing tool, and it’s easy to use and reach new customers as more than 2.8 billion people are using social media platforms. It increases the level of engagement and brand awareness.
4- Email Marketing.
One of the marketing types is email marketing, this type has many advantages, and disadvantages if you use it in the wrong way.
Email disadvantages include:
1- Competition: people get many emails from many companies every day.
2- Brand Damage: if you send too many emails to the same person you will end up in the spam list.
Creative marketing ideas:
Here are some creative marketing ideas that could help you:
1- Take part in popular hashtags:
Join the conversations regarding popular and new hashtags on social media. Find what’s trending and use it to let people know about your company. Use the weekly hashtags to find a creative idea to market your business.
2- Start a photo contest.
Another amazing and creative marketing Idea is to host a contest on your social media websites. Encourage your followers to share their favorite related photograph. However, you should make clear rules and instructions like tagging your page in their post, using a hashtag you provide them with, talk about the prizes that they receive when they win.
3- Add visuals to your content.
Images and visuals in general catch the eyes of the readers, no one likes to read content with no images or videos. Even if the content is really attractive and full of important information, they will feel bored. So be sure to always add visuals.
Videos play a major role in marketing, especially for new product or service, and it reaches more people faster than text base content. Plus, you could use it to show how your product works or what makes your product or service shines.
5- Use infographics.
Infographics help you share important information with your followers in an attractive way and make it easier to market your service and communicate ideas with them. Also, there are multiple ways to deliver infographics to them like direct emails, social media, or email.
6- Host a webinar.
A smart idea to connect with your audience is through hosting a webinar and prepare a useful presentation with a takeaway for the attendees to leave a good impression. Also, make sure to collect their contact information and take their feedback.
7- Take advantage of seasonal marketing.
Using the holidays to surprise and connect with your customers is an effective way that will help you in your marketing strategy. Mark the dates of the holidays and use them to give you ideas about creative content and surprise your customers.
For example, you could send promotional emails with coupons. Or send them offers, this way you will gain more followers.
8- Instagram Stories.
in Instagram stories, you can share images and videos regarding your products, service, promotions, and offers, and get creative with your stories.
What are the various types of marketing?
Importance of content in marketing