Search engine optimization and Search Engine Marketing both are for optimizing and increasing the traffic of a website. But there are differences between them, So in this article will discuss what is the main difference between SEM and SEO. Let’s find out.
the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid searches.
What is the difference between SEO & SEM?
What do we know about Google search results? Well, we know that there are two types of results and they are organic and paid search results.
What SEO does is make your website rank as one of the top ten pages in the organic search results. Some websites also use pay-per-click (PPC) to make the website appear in the paid area of the search engine results.
While SEM combines the two SEO and PPC to increase the traffic of a web page. So, you can think of it this way. SEM is the umbrella and SEO falls under it.
Additionally, search engine marketing results appear in the advertisement part of the search engine results, whilst the search engine optimization results don’t.
In search engine marketing, whenever someone clicks on the ad the website owner will pay in return. While in search engine optimization the website owner doesn’t pay anything. Also, the value of SEO last and increase over time while SEM doesn’t.
What is SEM in digital marketing?
First, let’s understand its meaning.
What does SEM mean?
SEM is short for search engine marketing and it is a term used to describe ads (advertising) that appear in search engine results. It involves pay-per-click (PPC) ads that can be used via Google Ads, Microsoft Advertising (for Bing), or other search engines.
So, Is Google Ads SEO or SEM?
Google Ads belongs to SEM.
What is the SEM used for?
Most people depend on SEO because it doesn’t cost much money as SEM and its value lasts for a long. However, sometimes people turn to search engine marketing to gain more traffic in a shorter time. And here are when it is usually used:
1- If there is the need for generating more traffic, leads, or sales in a short time.
2- To enhance the presence amongst the high competition without waiting for SEO to work.
3- If someone has the resources and budget to manage the weekly ads.
While SEO is used when:
1- If you have the time to wait from three to six months until you see more traffic, leads, and sales.
2- If you don’t want to use a digital marketing strategy that depends on ads.
3- If you have the resources and time to manage the SEO.
So, as you can see you can’t say this is better than that because the answer depends on the company’s needs.
How does SEM work?
Search engine marketing works by purchasing keywords and advertising. Website owners determine a budget to bid on keywords that most likely searchers will use in their search. This method works perfectly if you neglect or don’t care about how much it cost you. The result will show up in the ads part of the search engine results.
There are multiple forms of how the ad shows, and include:
- Text-based advertisements
- Visual-based advertisements, such as PLAs (product listing ads) or Shopping ads
Now when someone asks you What is an SEM system? Or what does SEM mean? you will answer right away.
SEO (search engine optimization). In short, it is the process of delivering your business website to your potential customers. SEO improves your website and increases its visibility. So, SEO for small businesses is like a free ticket to success. Whenever someone is searching for a product that your business offers, your page will hop up in the top results. Higher viewing means higher traffic hence increasing your business customers.
How does SEO work?
SEO is complicated, and search engine algorithms keep changing which makes it harder. so we will tell you about the ranking factors that will help you shine amongst your competitors.
Here are the pillars of SEO that you should focus on:
- Technical SEO: How well your content can be crawled and indexed.
- Content: the content that answers the reader’s question. Give relevant and useful content.
- On-site SEO: making your content well optimized.
- Off-site SEO: Building authority to ensure ranking on Google.
To rank, you should write helpful content, content that answers what the customers want. This is also one of the search engine ranking factors.
Also, you should make content consistently to show search engines that your website is active. But how will Google know that your content is useful? By measuring the time people spend on your website. If you are offering useful and relevant content the reader will keep reading which means that they will spend more time on your website.
Remember useful and relevant content is the key, it is still important to target keywords but in an effective way and in their context. Don’t just throw random keywords and wait for your website to shine because it won’t.
Now let’s see how to make content that attracts the reader and answers his Questions:
- Create long content.
There was a study to see the average word count on the ranking webpages and it found that the average is 1890 words. Seems a lot, right?
You are right; in order to write useful content that answers people’s needs and concerns, it must belong. This will also be beneficial to you; you can target many keywords in your article.
- Try different types of content.
Another great way that will help you is to make different types of content, see what people are searching for, and write about it.
You could also make videos because people prefer to watch a video than read, it is also shareable which will increase the traffic to your website.
- Repurpose old content.
It is essential to keep your content up to date. For example, you could add more advice or new information that wasn’t there at the time. That is how your SEO-friendly content will rank.
What you should focus on is making sure that search engines like Google can understand your content and explore your website easily. You do this by using some tools that will explore your website and tell you where the technical problems are.
The main things to focus on:
- Crawl. Can a search engine explore your site?
- Index. Is it clear which pages the search engine should index and return?
- Mobile. Does your site adapt for mobile users?
- Speed. Fast page load times are a crucial factor in keeping your visitors happy.
- Tech. Are you using search-engine-friendly tech?
- Hierarchy. How is your content structured on your website?
For small businesses, it would be useful to you to work on WordPress to help you solve any SEO problems quickly.
On-site SEO optimization:
When you finish writing your article you should make sure that your content is optimized. And here are the SEO requirements of online content that you should focus on:
- Keyword research. Write about the keywords that people are looking for, and give people what they need.
- Descriptive URLs. Ensure each URL is simple, descriptive, and contains your keyword. Keep it short.
- Page titles. Make sure that the title contains your keyword.
- Meta descriptions. Write a Meta description that shows the reader what information you will cover in the article.
- Content optimization. Sensibly use keywords and variations in your page copy.
- Good user experience (UX). Ensure your site is easy to use, limit the ads and increase the speed of your site by using small images.
- Strong calls to action. Make it easy for your users to know what to do next.
- Structured data markup. Tap into the latest SERP features to improve click-through rates.
When writing an article, you should keep in mind the customers you are writing for them and only they can make your article rank.
Which is better SEO or SEM?
Now we understand what is search engine optimization and search engine marketing and the difference between the two. And we know that no one can say this is better than that, because the answer depends on the company’s needs.
So, to choose which one to use decide if you have enough budget for SEM or if you prefer to wait and invest in SEO. Ask yourself what your company is looking for and which is the better way to achieve its goals.